What are the Restaurant Concept Types? Restaurant Concept Examples...
Coord. Chef Ahmet ÖZDEMİR
One of the new trends in gastronomy is the restaurant menu design and the efforts to create Restaurant Menu contents, as well as the comments made by the regulars about how the related designs fit the restaurant concepts or how much they reflect the real identity of the restaurant.
After the pandemic, gastronomy researches made according to New Food Trends & Restaurant Trends in 2022 have already started to be applied in food, beverage and accommodation sector businesses. Even the restaurant businesses of the years have abandoned their old habits and adopted new restaurant trends in 2022 .
In the research I conducted before writing this article, I saw that some gastronomy and restaurant management experts, who are considered experts in the subject, unfortunately wrote the criteria for menu design and menu content creation as if it were a similar topic.
Especially if I have to specify at the beginning of my article, what does menu design mean? What does menu creation mean? I will try to explain. In fact, the restaurant food menu from the main theme is the essence and owner of the main detail and source of the restaurant concept.
Sample Restaurants
Today , determining the types of dishes to be found in sample restaurant menus is a separate area of expertise, as well as a subject that requires different virtues in the field of menu consultancy . The common meeting point to be considered in both is the restaurant concept .
Restaurant Menu design and restaurant menu contents are directly related to the restaurant's service concept, food concept and concept design .
In fact, if I go to the root of the matter, before you do anything from scratch, the moment you decide to open a new restaurant , it should be decided what the restaurant menu will be without the new restaurant budget ( construction) and even the restaurant opening budget . After the gastronomic research in your region, the food you want to sell and the services you want to sell will form your concept.
Because all restaurant concepts will be a source because they will be related to the food types in the restaurant menu. The more solid your basic source is, the more others can be reproduced, taking into account the restaurant menu contents.
If I need to give some examples on this subject;
There cannot be a restaurant business without a related concept. This is a ship without a sail and a rudder. The concepts to be chosen by a restaurant to be opened with the aim of winning and definite success can be as follows;
* Family Restaurant Concept,
* Mediterranean Cuisine Concept,
* Dinner Restaurants Concept,
* Restaurant Concept for White Collars,
* Seafood Restaurant Concept,
* Artisan Restaurants Concept,
* Meat Restaurants Concept,
* Ethnic Restaurants Concept,
* Fast Food Restaurant Concept,
* Bakery Foods Restaurant Concept,
* Halal Restaurant Concept,
* Cafe Restaurants Concept,
* Kebab Concept,
* Kosher Restaurant Concept,
* Pizzeria And Hamburger Restaurant Concept,
* Steakhouse Concept,
* International Kitchens Concept,
* Far Eastern Cuisine Restaurant Concept,
* Vegetarian Restaurant Concept,
* Local Restaurant Concept,
* High Restaurant (Refined, Fine Dining, Avant-garde) Concept,
Sample Restaurants
Restaurant concepts can be further elaborated. A successful restaurant wherever it is in the world The main concept of the restaurant is its “menu”. Whatever is on your menu reflects and should reflect you in every area.
* Fixture Materials,
* If Your Restaurant Meal Menu Is Mostly Seafood; Physical Shape of the Restaurant,
* Interior Decoration,
* Required Fabric and Carpet Patterns,
* Related Social Network Ads…
* Patterns to be Used in Menu Design,
* Staff Clothes,
* Restaurant Brochures,
* Plate Selections,
--and it will affect many areas that I cannot specify here, and it will be a whole.
If I explain the example a little bit, the restaurant is a restaurant with mostly Ottoman dishes in the menu and the concept of Ottoman Palace cuisine, which is one of the sample restaurants ;
* From Aluminum Chairs And Tables,
* From Porcelain Plates with Crusader Motifs
* Iris Pup Cannot Consist of Interior Decoration…
* From the Cardboard Food Menu,
If I Need to Expand the Example of Restaurant Concepts, a classic Steakhouse Restaurant;
From Fish Plates,
From Interior Decoration With Fish Motifs,
From Chinese Porcelain…
And it cannot consist of irrelevant materials, of which I will give many more examples. It must have motifs and similarities related to the main concept of the restaurant.
Best Restaurants, Best Restaurants, Fine Dinnig Restaurant, Sample Restaurant
When you say what should I pay attention to when opening a new restaurant , the most important work you need to do is the main concept of the restaurant together with the restaurant menu. Some of the main elements that will form the concept may be one of the following.
* For Discovery Purpose,
* Being For Recreation,
* For Entertainment and Program Purposes,
* The Main Theme of the Location of the Restaurant…
* The fact that the restaurant is by the sea,
* Being in the Business Center of the Restaurant,
* The fact that the restaurant is in the forest,
* Being in the city center of the restaurant,
* Providing Banquet and Protocol Services,
I think that it should be one of the wisest things to be able to reflect such values to the restaurant concept by analyzing them. Since the new restaurant will be mostly A la Carte Kitchen, I recommend you to read my article titled How to Install an à la carte restaurant and what are its features.
Today, there are globally successful restaurants in international locations that are known for their service areas, dining concept and clear line, and that welcome their guests who come by private plane when necessary. It may take time for people to trust your restaurant, but it is the restaurant managers who will determine the duration of this with your service policies. It is up to you to put your name among the best restaurants with what you have done and will do in this regard .
A restaurant can have breakfast, lunch, dinner, alcoholic and non-alcoholic, personalized, wedding and engagement, protocol, banquet, pizzeria and etc…. It cannot be a restaurant providing services. If you say that you will sell everything and provide every service, I recommend that you give up your efforts to open a new restaurant .
Every meal you sell and every new type of service you make requires you to build infrastructure in your restaurant. Do not exaggerate the number of ingredients in the food menu, with your friends flattering and saying let's sell this too. Your casualties increase and your food and service quality decreases. Over time, you will have to tell your guests that half of the ingredients on the food menu are gone. With these negative developments, the results of your efforts to sell everything and provide every service may force you to close your business in the long run.
As a result, I would like to share the Most Important Tips for Creating a Restaurant Menu and Detection of Food Types. I have mentioned in more detail in my article, What is the Importance of a Restaurant Food Menu and How It Should Be Done.
* Dimensions of Open and Closed Areas,
* Seasonal Characteristics of the Location,
* Number and Capacity of Kitchen Staff,
* Kitchen Types,
* Kitchen Planning,
* Kitchen Units,
* Kitchen Sections in the Restaurant,
* Restaurant Working Hours
* Service Areas of the Restaurant,
* Number of Foreigners Residing at the Location of the Restaurant,
* Location And Geographical Condition Of The Restaurant,
* Continuity of the Supply Chain,
* Total Number of Personnel,
* Economic Level of the Campus,
* Cultural Level of the Campus,
* Local Products,
It may be beneficial for you to review the limits of your features such as. At the same time, if you want to achieve guest satisfaction in restaurant management in the long run , you can get consultancy services from people who are knowledgeable about the subject. In this regard, you can personally examine my service areas in my international gastronomy consultancy and get support and help in the matters you need.
With Result:
First of all, find the answer why you should open a restaurant for any place. Find the answer to what you want to do and what you need to sell in the restaurant you will open in the relevant location. You may need the most successful restaurant in the location you want , but what kind of restaurant is needed?
People Can Give You Different Ideas! Don't forget, you are the one who will make the investment by spending money!!!
If you decide exactly what you want to do, everything will work as it should. But if you try to create the menu by making the restaurant first, then you will have to change or renew something. You will also have to match or compare something to something else. In fact, some of them will not fit, it will be narrow, it will be abundant, it will be insufficient, or you will not like what comes out and you will cancel it.
My recommendation;
Think at least 3 times, have it verified by someone who knows, have it verified by someone who knows better, comparing the results with your budget; You can set out towards your goal focused on resources, time and success. There is a promise in our business; "Don't be a master of the work you haven't apprenticed," he said. If you do not understand this business, but you want to own brand restaurants , take someone who understands the business with you and make it grow with you.
Coord. Chef Ahmet ÖZDEMİR
International And Intercontinental
Restaurant Consultant And Kitchen Consultant
Ottoman and Turkish Cuisine World Envoy
Note:
The original text of the article titled "What are the Restaurant Concept Types, Restaurant Concept Examples" by coordinator chef Ahmet Özdemir in ACADEMİA is as follows. Google translation was used for the necessary language change...